Alliance RV Acquires Midwest Automotive Designs from REV – RVBusiness

ELKHART, Ind. – Alliance RV LLC, a leading manufacturer of towable RVs, announced the acquisition of Midwest Automotive Designs (Midwest), a premium custom van “upfitter” that develops and manufactures luxury vehicles for end segments including motorhomes, shuttle vans, and customized executive transportation vehicles.

Previously, Midwest was a division of REV Recreation Group, a motorhome manufacturer in Decatur, Ind., that itself is a division of the Milwaukee-headquartered REV Group. It was announced Feb. 3 that REV Group had merged with Terex Corp. (See “REV Group and Terex Complete ‘Defining Moment’ Merger”)

This acquisition marks Alliance RVs strategic entry into the motorized segment of the RV industry, according to a release, with Midwest’s Class B RVs and multiple products for the luxury Limousine, Charter and Tour (LCT) bus markets, respectively.

Headquartered in Elkhart, Ind., Midwest Automotive Designs custom builds RVs and LCT vans primarily on the Mercedes-Benz Sprinter chassis. Since its inception in 2003, the company has grown to over 200 employees with combined manufacturing and office space exceeding 150,000 square feet. 

Commenting on the acquisition, Alliance RV Co-Founder Ryan Brady remarked, “Over the past 20+ years, Midwest has been dedicated to manufacturing premium, high-end luxury vehicles and has developed a distinct reputation for quality, service, and product innovation.  The acquisition of Midwest aligns with our strategy to broaden and strengthen Alliance’s RV offering.  We look forward to leveraging the vast resources at Alliance RV to build on the incredible platform that Midwest has established to usher in the next chapter of growth.”

Midwest will operate as a separate business unit within Alliance RV and its manufacturing facilities will remain in Elkhart, approximately six miles from the existing Alliance RV campus. Its 200 employees will become part of the Alliance organization and will be a key driver in Midwest’s future growth. 

“We are incredibly excited to welcome the Midwest Automotive Designs team to the Alliance family,” said Coley Brady, Co-Founder of Alliance RV. “Midwest is an excellent company with a fantastic product offering.  Our goal is to take that foundation and apply the Alliance RV difference, focusing heavily on customer experience, feedback-driven design, and an unwavering commitment to our dealers.  We look forward to applying the Alliance standard of excellence to the Midwest organization.”