Bloomberg TV: Partnership with Nigeria’s Optima Media Group | Press

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Lagos and London — The Bloomberg Media Group, a division
Bloomberg L.P., today announced a multi-year rolling partnership
agreement with Nigeria-based content provider, Optima Media
Group, strengthening Bloomberg’s position as a leading supplier
of global business and financial news television across the
African continent. This partnership will create a new entity –
Bloomberg Television Africa.

Launching in the second half of this year, Optima Media Group
will produce three to four hours of business programming per day
which will be available to African viewers across the continent
via Bloomberg’s English-language EMEA feed. Optima Media Group
will engage its existing content and distribution channels to
supplement Bloomberg’s English-language international news and
analysis across Africa.

“The agreement with Optima Media Group will dramatically
accelerate Bloomberg Television’s presence and reach in Africa,”
says Andy Lack, CEO Bloomberg Media Group. “It is the latest
component of our wider strategy to partner with leading
providers in markets that have a compelling economic growth
story. This has already seen us strike similar partnerships in
India, Turkey, Mongolia and the Middle East. In doing so, we are
able to provide viewers with the sharpest global business and
financial insight as well as highly-localised and market
specific content.”

“Bloomberg Television Africa will provide a dynamic and
relevant context for the coverage of financial news across the
continent. The programming will highlight the business in
everyone – from everyone in business,” said Rotimi Pedro, Group
CEO at Optima Media Group Ltd. “We look forward to working
closely with Bloomberg Television to bring together top CEOs,
policymakers and thought leaders to explore what fuels African
growth.”

Localised and international Bloomberg Television content will be
packaged and distributed via satellite delivery and Internet
Protocol Television (IPTV) as well as traditional terrestrial
formats. The partnership deal applies to all of Sub-Saharan
Africa.

Content will be produced in Lagos, Johannesburg, London and
Nairobi with dedicated presenters, reporters and producers based
in each market.

An executive producer from Bloomberg will be appointed to work
alongside Optima Media Group to assist in the production of the
channel’s economic and business coverage drawing on Bloomberg’s
extensive financial and economic data from the Bloomberg
Professional service and reporting from Bloomberg’s 2,400
journalists in 146 news bureaux across 72 countries.

Ends/

For more information on Bloomberg Television, please visit
http://www.bloomberg.com/tv/
For more information on Optima Media Group, please visit

About Bloomberg

Bloomberg is the global business and financial information and
news leader giving influential decision makers a critical edge
by connecting them to a dynamic network of information, people
and ideas. The company’s strength–delivering data, news and
analytics through innovative technology, quickly and accurately-
-is at the core of the Bloomberg Professional service, which
provides real time financial information to more than 310,000
subscribers globally.

Bloomberg News has grown into one of the world’s largest and
most influential news organisations since its inception in 1990.
With more than 2,400 news professionals in 146 bureaux across 72
countries, Bloomberg News produces more than 5,000 stories every
day and its content is syndicated to more than 440 newspapers,
magazines and websites in 65 countries with a combined
circulation of 78 million.

Bloomberg Television is part of Bloomberg’s Media Group together
with Bloomberg Businessweek, Bloomberg Markets and Bloomberg
Pursuits magazines, Bloomberg Radio, Bloomberg.com,
Bloombergbusinessweek.com and our consumer mobile and tablet
platforms. It is available as a linear channel to more than 300
million households globally across 200 countries and
territories. In the Europe, Middle East and Africa region,
Bloomberg Television is available in 204 million households and
more than 350,000 hotel rooms.

Streamed live to the 310,000 Bloomberg Professional service
subscribers, Bloomberg Television is also broadcast across
central banks, investment institutions, commercial banks,
government offices and agencies, law firms, corporations and
news organisations.

About Optima Media Group

Optima Media Group’s business network spans Africa, Europe and
the US and is a platform for the flow of IP, funding and
skills. The content provider focuses on combining an
international perspective with Africa execution, operating to
international standards with the aim of creating market defining
opportunities.

The group seeks to be at the forefront of Africa’s unprecedented
economic growth which is rapidly integrating into the Global
Media Village. Optima Media Group provides diverse content
platforms for major international and local brands to enter the
African market, with experience in television advertising,
sponsorship as well as offering infrastructure needs across the
film and television industry.

Contacts for Bloomberg:

Bloomberg EMEA: Catrin Thomas, +44 7917 000 808,
[email protected]

Bloomberg US: Amanda Cowie, +1 212 617 1689, [email protected]

Bloomberg APAC: Belina Tan, +65-6231-3637, [email protected]

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-0- Feb/28/2013 16:26 GMT

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